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So I also want to talk about key framing here and kind of doing jump cuts in your video to keep, you

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know, the audience visually engaged.

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Now, this only really works if you're kind of, you know, filming you in front of the camera or filming

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something else or a scene or something like this.

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If you're a screen recording like I am, it's not going to really make a difference.

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And it's kind of a waste of time.

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Right.

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So I'll give you an example of how this actually works right here.

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Let me just play this really fast.

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So you see what I mean to capitalize on the fear and attention that they could potentially get by talking

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about the stock market crashing or the fear that people have that the next recession is essentially

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on our doorstep.

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OK, first and foremost, see how kind of jump cut it right there.

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So on our doorstep.

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OK, first boom, nothing changed in the pre.

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Recorded the same video, but I cut it and then zoomed in as a jump shot.

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Right now, another example of this is you'll see later on in this video, I'll show you how to do it

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is you can kind of key in on, on, on a certain point in the actual video and slowly zoom in or slowly

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zoom out.

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Right.

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What that basically does and what the jump cut does is the same it serves the same purpose is it keeps

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the audience visually engaged.

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So that's not just the same setting, the same scene over and over and over again, because that can

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get boring.

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Right?

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You want to change it up maybe every 30 seconds to 40 seconds max.

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Sometimes a minute.

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I've seen.

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But you really want to kind of change it up.

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Just don't get carried away with it.

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Simple, subtle.

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It will kind of set the new scene and reset their attention span.

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Right.

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So I'm going to show you easy ways to do this.

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But one of the things you need to understand is you need to actually select the clip, right.

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So blue here.

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You need to actually select the actual frame and the clip that you want to actually keyframe in or space

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it out.

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So let's go through, like kind of dragging different scenes and zooming them in.

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I'll show you how that how to do that here really, really briefly.

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So you want to go through and cut exactly where you're going to zoom.

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And they're basically like scare tactics, trying to leverage and capitalize off the fear boom.

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So let's say this is in a good spot to actually do it.

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And let's maximize this out.

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Let's say that this was a good spot that I wanted to kind of jump, cut and zoom in.

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So what I would do is I'd cut this out here and maybe I'd cut this out here because I wanted to stop

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the zoom there.

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It all depends on what you want to actually do with it.

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The more you play around with it.

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And if you watch this video and you rewind it back and watch it again, you'll start to understand it.

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It's super easy to implement.

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Right.

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So basically, all you do is you want to drag that, you want to double click this, and you can either

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drag it out or you can move it.

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Right, so that the audience is seeing a different kind of side of you.

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So you can kind of play around with exactly where you want the frame to be, but make sure that you

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only have that certain section actually selected or it's going to apply it to your entire video.

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OK, so now let me show you how that works.

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Leverage and capitalize off the fear and attention, a potential boom.

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See how it jumps.

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It's like just a simple jump cut to keep the audience visually engaged.

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Very simple to implement, but it will make a massive difference in keeping that retention regardless

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of the platform that your video is on.

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OK, so the next thing here, if we kind of make this what's under this and we'll make another one.

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OK, so let's say that we actually did decide that we wanted it here again and maybe we're going to

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end it here.

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OK, so what we want to do is there's two ways to add key frames that are super, super easy to implement.

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So, again, you want to select this actual section, right?

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And then you want to come up to effects and then you're going to come down to affect controls and click

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open the motion tab.

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OK, now you're interested in this scale portion right here.

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So this is basically keyframe and you want to check the scale button.

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So if you can't actually drag it over and it doesn't show you really fast and what you need to do really

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fast is just hit this thing right here to show the timeline.

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Now, what this is going to do is this timeline right here, start to finish of this actual clip, right.

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Start to finish, same kind of general thing.

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So if you want more space, then you can drag it out and that will show you how to actually do that.

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Right.

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So you can already see there's one key frame in there and that's going to be at one hundred of exactly

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what the video is.

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Right.

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So a hundred X, it's exactly what the video frame is.

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Now, if you want to set one all the way at the end of the key frame or if you want to set one in the

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middle and then zoom back out, you can really do that.

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But really, all I do with the clip is I'll zoom in slowly or I'll zoom out just to kind of add a different

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effect.

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So if you want to add another keyframe at the end here, you see there's one still in the in the beginning.

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You can hit this button right here to add a key frame there.

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Right now, this key frame in the in the front is still a hundred X and the key frame in the back is

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still one hundred X.

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So if we played the video, nothing would really change.

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But you can either zoom from zoomed in and then slowly refocus away.

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So for example, if I wanted to go like one thirty X in the beginning, ending on one hundred X right

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here.

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Right.

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Slowly going to kind of zoom back in.

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So let me play it for you really fast.

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I'll show you exactly what I mean.

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So see how it starts.

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It jumps in, really, really zoomed in and then slowly kind of magnifies back out.

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All the fear and attention that they could potentially get by talking about the stock market crashing

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or the fear boom, and it's super easy to implement, but it makes a big difference.

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Now, obviously, I cut my head off there because I wasn't really looking at it and playing around with

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it too heavily.

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But you don't want to do that.

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But it will help just kind of adding a different visual element to each of your videos and keep your

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audience engaged.

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OK, so now if we go back and we make this 100 again, right.

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So now they're the same exact thing again.

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Right.

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And we can also zoom in as the clip is going.

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If we go up to the edge of the other keyframe in the timeline.

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And I know you can't really see it because it's literally at the end right there.

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But there's the key frame and we make this one now because we're all the way dragged over right in the

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timeline.

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Be right here all the way dragged over.

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And we make this one one hundred and maybe twenty five to zoom slower, but still add some movement

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there hit enter.

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And now we're going to kind of watch how that looks.

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Right.

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It's going to do the complete opposite, super easy to implement, but makes a massive difference here.

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We got all the fear and attention that they could potentially get by talking about the stock market

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crashing or the fear that people have.

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See what I mean there?

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So it's really, really easy to implement, but it will make a massive difference.

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Remember, implement keyframes and implement jump cuts, jump cuts to kind of keep the audience visually

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engaged and just kind of jump around visually from scene to scene and also play around with adding key

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frames to slowly zoom in or slowly zoom out.